Consumer value : a framework for analysis and research

Consumer value : a framework for analysis and research / edited by Morris B. Holbrook.

'Serving the customer' and 'customer satisfaction' are central to every formulation of the marketing concept, yet few books delve with sufficient depth into issues concerning the dimensions that such service to the customer entails. This comprehensive volume fills the gap by brin...

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Bibliographic Details
Other Authors: Holbrook, Morris B.
Format: eBook
Language:English
Published: London ; New York : Routledge, 1999.
Series:Routledge interpretive marketing research series.
Subjects:
Consumer behavior.
Consumers > Research > Methodology.
Consumer behavior
Consumers > Research > Methodology
Consumentengedrag.
Onderzoeksmethoden.
Consommateurs > Attitudes.
Consommateurs > Recherche > Méthodologie.
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