The age curve : how to profit from the coming demographic storm / Kenneth W. Gronbach.

A myth-breaking book that will redefine who marketers see as their most valuable customers.

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Bibliographic Details
Main Author:	Gronbach, Kenneth W.
Corporate Author:	American Management Association
Format:	eBook
Language:	English
Published:	New York : American Management Association, ©2008.
Subjects:	Target marketing > United States. Consumer behavior > United States. Marketing research > United States. Demography > United States. BUSINESS & ECONOMICS > Marketing > Research. Consumer behavior Demography Marketing research Target marketing United States
Online Access:	Click for online access

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Status:	Available

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