What were they thinking? : crisis communication : the good, the bad, and the totally clueless / Steve Adubato.
Some corporations spend millions of dollars on so-called?crisis communication plans.? Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says,?Wishful thinking is no substitute for a strat...
Full description
Saved in: