Powers of persuasion : the inside story of British advertising : 1951-2000 / Winston Fletcher.

During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's lea...

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Bibliographic Details
Main Author: Fletcher, Winston
Format: eBook
Language:English
Published: Oxford, UK : Oxford University Press, 2008.
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