Marketing the e-Business.

How to improve marketing effectiveness through electronic means. Looks at the main marketing themes (product, price, promotion, place) and the bigger 'e' considerations, for example legislation, data protection and ethics.

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Bibliographic Details
Main Author: Harris, Lisa
Other Authors: Dennis, Charles
Format: eBook
Language:English
Published: London : Routledge, 2002.
Series:Routledge e-business series.
Subjects:
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