Marketing the e-Business.

How to improve marketing effectiveness through electronic means. Looks at the main marketing themes (product, price, promotion, place) and the bigger 'e' considerations, for example legislation, data protection and ethics.

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Bibliographic Details
Main Author: Harris, Lisa
Other Authors: Dennis, Charles
Format: eBook
Language:English
Published: London : Routledge, 2002.
Series:Routledge e-business series.
Subjects:
Online Access:Click for online access
Description
Summary:How to improve marketing effectiveness through electronic means. Looks at the main marketing themes (product, price, promotion, place) and the bigger 'e' considerations, for example legislation, data protection and ethics.
Physical Description:1 online resource (368 pages).
Bibliography:Includes bibliographical references (pages 336-344) and index.
ISBN:9780203166963
0203166965
9786610046454
661004645X
9781134520282
113452028X
9781134520237
1134520239
9781134520275
1134520271
0429229070
9780429229077
1280046457
9781280046452
Language:English.
Source of Description, Etc. Note:Print version record.