Practice of Advertising.

Addresses key themes in advertising to provide insight into both fundamental and specialist areas.

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Bibliographic Details
Main Author:	Mackay, Adrian
Format:	eBook
Language:	English
Published:	Burlington : Elsevier, 2004.
Edition:	5th ed.
Subjects:	Advertising. Advertising > Methodology. Advertising Advertising > Methodology
Online Access:	Click for online access

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Status:	Available

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