Game-Changing Strategies : How to Create New Market Space in Established Industries by Breaking the Rules.

Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new busi...

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Bibliographic Details
Main Author: Markides, Constantinos C.
Format: eBook
Language:English
Published: Hoboken : John Wiley & Sons, 2008.
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