Media Messages and Public Health : a Decisions Approach to Content Analysis.

Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors.

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Bibliographic Details
Main Author: Jordan, Amy.
Other Authors: Kunkel, Dale., Manganello, Jennifer., Fishbein, Martin.
Format: Electronic
Published: Hoboken : Taylor & Francis, 2008.
Online Access:Click for online access