Market rebels : how activists make or break radical innovations / Hayagreeva Rao.

Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market reb...

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Bibliographic Details
Main Author: Rao, Huggy, 1959-
Format: eBook
Language:English
Published: Princeton : Princeton University Press, ©2009.
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Online Access:Click for online access