Public Relations and Communication Management in Europe : a Nation-by-Nation Introduction to Public Relations Theory and Practice.

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach.

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Bibliographic Details
Main Author: Van Ruler, Betteke
Other Authors: Vercic, Dejan
Format: eBook
Language:English
Published: Berlin : Walter de Gruyter, 2004.
Series:Mouton reader.
Subjects:
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