Library Management and Marketing in a Multicultural World.

Library Management and Marketing in a Multicultural World.

The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library A...

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Bibliographic Details
Main Author: Plassard, Marie-France
Format: eBook
Language:English
Published: Berlin : Walter de Gruyter, 2008.
Series:Proceedings of the 2006 IFLA Management and Marketing Section, Shanghai, 16-17 August, 2006 / IFLA Pu.
Subjects:
Library administration > Congresses.
Libraries > Marketing > Congresses.
Libraries > Marketing
Library administration
Conference papers and proceedings
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