The Fast Path to Corporate Growth : Leveraging Knowledge and Technologies to New Market Applications

The Fast Path to Corporate Growth : Leveraging Knowledge and Technologies to New Market Applications / Marc H. Meyer.

Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished thorugh product line...

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Bibliographic Details
Main Author: Meyer, Marc H.
Format: eBook
Language:English
Published: Oxford : Oxford University Press, USA, 2007.
Subjects:
Success in business.
Creative ability in business.
New products > Management.
Business planning.
Marketing research.
Market segmentation.
Corporations > Growth.
Business planning
Corporations > Growth
Creative ability in business
Market segmentation
Marketing research
New products > Management
Success in business
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