Tourism and generation Y / edited by Pierre Benckendorff, Gianna Moscardo, Donna Pendergast.

This book explores the concept of generational cohorts and its implications for tourism. In particular, this book focuses on a generational cohort variously referred to as Generation Y, the Y Generation, the Net or Web Generation, the Millennials, Nexters, Thatcher's Children, Generation Next,...

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Bibliographic Details
Other Authors: Benckendorff, Pierre, Moscardo, Gianna, Pendergast, Donna (Donna Lee)
Format: eBook
Language:English
Published: Wallingford, Oxfordshire, UK ; Cambridge, MA : CAB International, 2010.
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