Soft innovation : economics, product aesthetics, and the creative industries / Paul Stoneman.

At its heart this book is about innovation and the innovation process. On the way, it considers aesthetics, design, creativity and the creative industries, and a number of other similar topics. Much of the existing economic literature on innovation has taken a particularly technological or functiona...

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Bibliographic Details
Main Author: Stoneman, Paul
Format: eBook
Language:English
Published: Oxford ; New York : Oxford University Press, 2010.
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