Our own worst enemy as protector of ourselves : stereotypes, schemas, and typifications as integral elements in the persuasive process / Byron B. Renz.
Much communication today argues a point. An argument, by definition, involves an attack and a counterattack not only using logic, but also incorporating non-logical feelings, attitudes, beliefs, and values. Much of the non-logical element in our argumenttaps the reservoir of unconscious understandin...
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