Kellogg on marketing

Kellogg on marketing / edited by Alice M. Tybout, Bobby J. Calder.

The business classic, fully revised and updated for today's marketers. The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.: Includes more than 60% new material on bo...

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Bibliographic Details
Corporate Author: J.L. Kellogg Graduate School of Management
Other Authors: Tybout, Alice M., Calder, Bobby J.
Format: eBook
Language:English
Published: Hoboken, N.J. : Wiley, ©2010.
Edition:2nd ed.
Subjects:
Marketing.
marketing.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Marketing > General.
Marketing
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