Mission-based marketing : positioning your not-for-profit in an increasingly competitive world / Peter C. Brinckerhoff.

A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing. Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides th...

Full description

Saved in:
Bibliographic Details
Main Author: Brinckerhoff, Peter C., 1952-
Format: eBook
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, ©2010.
Edition:3rd ed.
Subjects:
Online Access:Click for online access