Advertising and personal selling / Namita Rajput, Neeru Vasishth.

An authentic, simple and crisp presentation of the subject matter.; Various concepts have been explained in a lucid, pragmatic and student friendly language.; Covers the detailed syllabus of Delhi University for the students of B. Com. (H) III year.; Each paragraph is distinctly numbered and starts...

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Bibliographic Details
Main Author: Rajput, Namita
Other Authors: Vasishth, Neeru
Format: eBook
Language:English
Published: Mumbai [India] : Himalaya Pub. House, 2008.
Edition:1st ed.
Subjects:
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