Advertising and personal selling

Advertising and personal selling / Namita Rajput, Neeru Vasishth.

An authentic, simple and crisp presentation of the subject matter.; Various concepts have been explained in a lucid, pragmatic and student friendly language.; Covers the detailed syllabus of Delhi University for the students of B. Com. (H) III year.; Each paragraph is distinctly numbered and starts...

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Bibliographic Details
Main Author: Rajput, Namita
Other Authors: Vasishth, Neeru
Format: eBook
Language:English
Published: Mumbai [India] : Himalaya Pub. House, 2008.
Edition:1st ed.
Subjects:
Advertising.
Selling.
selling.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising
Selling
Online Access:Click for online access
Description
Summary:An authentic, simple and crisp presentation of the subject matter.; Various concepts have been explained in a lucid, pragmatic and student friendly language.; Covers the detailed syllabus of Delhi University for the students of B. Com. (H) III year.; Each paragraph is distinctly numbered and starts with relevant background of the subject.; Previous years questions have been given in the appendix for reference.
Item Description:Title from PDF title page (viewed Apr. 12, 2011).
Physical Description:1 online resource (1 volume (various pagings)) : illustrations
ISBN:9781441687180
1441687181
1282802062
9781282802063
9789350437131
9350437139
8183189024
9788183189026

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