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00000cam a2200000 a 4500 |
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ocn712123525 |
| 003 |
OCoLC |
| 005 |
20240623213015.0 |
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m o d |
| 007 |
cr cnu---unuuu |
| 008 |
110412s2008 ii a o 000 0 eng d |
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|a N$T
|b eng
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|a 9781441687180
|q (electronic bk.)
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|a 9788183189026
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| 020 |
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|z 9788183189026
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| 024 |
3 |
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|a 9781282802063
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| 035 |
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|a (OCoLC)712123525
|z (OCoLC)680627635
|z (OCoLC)700695701
|z (OCoLC)729026534
|z (OCoLC)764545113
|z (OCoLC)816593519
|z (OCoLC)842256704
|z (OCoLC)904075276
|z (OCoLC)961533300
|z (OCoLC)962631375
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| 037 |
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|b 00065530
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| 050 |
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4 |
|a HF5823
|b .R35 2008eb
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| 072 |
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7 |
|a BUS
|x 002000
|2 bisacsh
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| 049 |
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|a HCDD
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| 100 |
1 |
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|a Rajput, Namita.
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| 245 |
1 |
0 |
|a Advertising and personal selling /
|c Namita Rajput, Neeru Vasishth.
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| 250 |
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|a 1st ed.
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| 260 |
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|a Mumbai [India] :
|b Himalaya Pub. House,
|c 2008.
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| 300 |
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|a 1 online resource (1 volume (various pagings)) :
|b illustrations
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
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|a data file
|2 rda
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| 500 |
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|a Title from PDF title page (viewed Apr. 12, 2011).
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0 |
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|a Cover -- Contents -- 1.13;Nature and Importance of Advertising -- 2.13;Advertising Budget -- 3.13;Media Decisions -- 4.13;Advertising Copy and Elements -- 5.13;Advertising Appeals -- 6.13;Measuring Advertising Effectiveness -- 7. Advertising Agency -- 8.13;Ethical and Legal Aspects of Advertising -- 9.13;Nature and Importance of Personal Selling -- 10.13;Customer Knowledge and Buying Motives -- 11.13;Knowledge of Products and Markets -- 12.13;Process of Effective Personal Selling -- 13.13;Handling Objections -- 14.13;Closing the Sale -- 15.13;Customer Follow-up -- 16.13;Sales Planning and Control -- An Overview -- 17.13;Sales Force Management : Recruitment and Selection -- 18.13;Training and Development -- 19.13;Direction and Supervision -- 20.13;Motivation and Compensation -- 21.13;Performance Appraisal.
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| 520 |
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|a An authentic, simple and crisp presentation of the subject matter.; Various concepts have been explained in a lucid, pragmatic and student friendly language.; Covers the detailed syllabus of Delhi University for the students of B. Com. (H) III year.; Each paragraph is distinctly numbered and starts with relevant background of the subject.; Previous years questions have been given in the appendix for reference.
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| 650 |
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0 |
|a Advertising.
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| 650 |
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|a Selling.
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| 650 |
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7 |
|a selling.
|2 aat
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| 650 |
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7 |
|a BUSINESS & ECONOMICS
|x Advertising & Promotion.
|2 bisacsh
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| 650 |
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7 |
|a Advertising
|2 fast
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| 650 |
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7 |
|a Selling
|2 fast
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| 700 |
1 |
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|a Vasishth, Neeru.
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| 758 |
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|i has work:
|a Advertising and Personal Selling (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCXf3KMQqhkJWMvyHrPRPDC
|4 https://id.oclc.org/worldcat/ontology/hasWork
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| 776 |
0 |
8 |
|i Print version:
|a Rajput, Namita.
|t Advertising and Personal Selling.
|d New Delhi : Himalaya Publishing House, ©2008
|z 9788183189026
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| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=588553
|y Click for online access
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| 903 |
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|a EBC-AC
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| 994 |
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|a 92
|b HCD
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