Marketing and public relations for museums, galleries, cultural and heritage attractions

Marketing and public relations for museums, galleries, cultural and heritage attractions / Ylva French and Sue Runyard.

Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums,...

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Bibliographic Details
Main Authors: French, Ylva (Author), Runyard, Sue (Author)
Format: eBook
Language:English
Published: Abingdon, Oxon [UK] ; New York, NY : Routledge, 2011.
Edition:First edition
Subjects:
Museums > Marketing.
Museums > Public relations.
Arts > Marketing.
Arts > Public relations.
Cultural property > Marketing.
Cultural property > Public relations.
TRAVEL > Museums, Tours, Points of Interest.
BUSINESS & ECONOMICS > Museum Administration & Museology.
REFERENCE > General.
Arts > Marketing
Museums > Marketing
Museums > Public relations
Museer.
Markedsføring.
Gallerier (Kunstsamlinger)
Kultur.
Publikumskontakt.
Kunst.
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