Risk and crisis communications : methods and messages / by Pamela (Ferrante) Walaski.

"The go-to guide for learning what to say and how to say it In this climate of near constant streams of media messages, organizations need to know how to effectively communicate risks to their audiences and what to say when a crisis strikes. Risk and Crisis Communications: Methods and Messages...

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Bibliographic Details
Main Author: Walaski, Pamela, 1959- (Author)
Format: eBook
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2011]
Subjects:
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