Trust the brand : corporate reputation management in private banking / Verena A. Knipp.

Reputation is the sum of individual perceptions, experiences and beliefs in the mind of a company's stakeholder. Therefore, synchronous stakeholder communication and interaction has to respect the needs of all parties involved. Reputation management is the total of concepts, processes and struc...

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Bibliographic Details
Main Author: Knipp, Verena A.
Format: eBook
Language:English
German
Published: Hamburg [Germany] : Diplomica Verlag, 2009.
Subjects:
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