Marketing research with SAS enterprise guide

Marketing research with SAS enterprise guide / by Kristof Coussement, Nathalie Demoulin and Karine Charry.

Marketing Research with SAS Enterprise Guide provides a detailed explanation of the SAS® Enterprise Guide software. Based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting informat...

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Bibliographic Details
Main Author: Coussement, Kristof
Other Authors: Demoulin, Nathalie, Charry, Karine
Format: eBook
Language:English
Published: Farnham, Surrey, England : Burlington, VT : Gower ; Ashgate, 2011.
Subjects:
Enterprise guide.
SAS (Computer file)
Enterprise guide
Marketing research > Data processing.
Business > Data processing.
BUSINESS & ECONOMICS > Marketing > Research.
Business > Data processing
Marketing research > Data processing
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