Greener products : the making and marketing of sustainable brands / Al Iannuzzi.

As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products' sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the ma...

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Bibliographic Details
Main Author: Iannuzzi, Al
Format: eBook
Language:English
Published: Boca Raton : CRC Press, ©2012.
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