Predicting and Changing Behavior : the Reasoned Action Approach.

This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual too...

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Bibliographic Details
Main Author: Fishbein, Martin
Other Authors: Ajzen, Icek
Format: eBook
Language:English
Published: Hoboken : Taylor & Francis, 2009.
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