Understanding business research / Bart L. Weathington, Christopher J.L. Cunningham, David J. Pittenger.

Explore the essential steps for data collection, reporting, and analysis in business research. Understanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the...

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Bibliographic Details
Main Author: Weathington, Bart L.
Other Authors: Cunningham, Christopher J. L., Pittenger, David J.
Format: eBook
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, ©2012.
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