Understanding business research

Understanding business research / Bart L. Weathington, Christopher J.L. Cunningham, David J. Pittenger.

Explore the essential steps for data collection, reporting, and analysis in business research. Understanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the...

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Bibliographic Details
Main Author: Weathington, Bart L.
Other Authors: Cunningham, Christopher J. L., Pittenger, David J.
Format: eBook
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, ©2012.
Subjects:
Management > Research > Methodology.
Business > Research > Methodology.
Social sciences > Research > Methodology.
BUSINESS & ECONOMICS > Education.
Business > Research > Methodology
Management > Research > Methodology
Social sciences > Research > Methodology
Online Access:Click for online access
Table of Contents:
  • Frontmatter
  • Overview of the Research Process. Research and Business
  • Ethics and Research
  • The Foundations of Research
  • An Overview of Empirical Methods
  • Nuts and Bolts of Research. Writing the Research Report
  • Reviewing the Literature and Forming Hypotheses
  • Sampling: The First Steps in Research
  • Creating and Using Assessments, Surveys, and Objective Measures
  • A Model for Research Design
  • Common Research Designs. Correlational Research
  • Between-Subjects Designs
  • Single-Variable Between-Subjects Research
  • Between-Subjects Factorial Designs
  • Correlated-Groups Designs
  • Special Research Designs. Research with Categorical Data
  • Qualitative and Mixed-Methods Research
  • Appendix A: Statistics Behind the Research, or, 3What Was I Supposed to Remember from My Statistics Class Anyway?4
  • Appendix B: Statistical Tables
  • Index.

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