Pricing segmentation and analytics / Tudor Bodea and Mark Ferguson.

"Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. With this outstanding contribution to this subject, you will learn just how to identify and exploit pricing opportunities in differ...

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Bibliographic Details
Main Authors: Bodea, Tudor (Author), Ferguson, Mark, 1969- (Author)
Corporate Author: Business Expert Press
Format: eBook
Language:English
Published: New York, NY : Business Expert Press, [2012]
Edition:First edition.
Series:Marketing strategy collection.
Business Expert Press digital library.
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Online Access:Click for online access