Hey, Whipple, Squeeze This : the Classic Guide to Creating Great Ads.

The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fo...

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Bibliographic Details
Main Author: Sullivan, Luke
Format: eBook
Language:English
Published: Hoboken : John Wiley & Sons, 2012.
Edition:4th ed.
Subjects:
Online Access:Click for online access