You are the brand / Steve Adubato.

"Steve Adubato's entire professional life has been about branding-learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding-first for himself, then for other...

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Bibliographic Details
Main Author: Adubato, Steve
Format: eBook
Language:English
Published: New Brunswick, N.J. : Rutgers University Press, ©2011.
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