How Voters Decide : Information Processing in Election Campaigns.

How Voters Decide : Information Processing in Election Campaigns.

This book proposes a new framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information during modern presidential election campaigns. Four broad types of dec...

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Bibliographic Details
Main Author: Lau, Richard R.
Other Authors: Redlawsk, David P., Kuklinski, James H., Chong, Dennis
Format: eBook
Language:English
Published: Cambridge : Cambridge University Press, 2006.
©2006
Series:Cambridge studies in public opinion and political psychology.
Subjects:
Voting research.
Political science.
Electronic books.
e-books.
Political science
Voting research
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Status: Available

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