Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.

"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edit...

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Bibliographic Details
Main Author: Wheeler, Alina
Format: eBook
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Edition:Fourth edition.
Online Access:Click for online access