Optimal database marketing : strategy, development, and data mining

Optimal database marketing : strategy, development, and data mining / Ronald G. Drozdenko, Perry D. Drake.

This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in general. The authors advise on how to use databases to build strong customer relationships.

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Bibliographic Details
Main Author: Drozdenko, Ronald G.
Other Authors: Drake, Perry D.
Format: eBook
Language:English
Published: Thousand Oaks, Calif. : Sage Pub., ©2002.
Subjects:
Database marketing.
Electronic commerce.
BUSINESS & ECONOMICS > Exports & Imports.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
Database marketing
Electronic commerce
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