Entrepreneurship strategy : changing patterns in new venture creation, growth, and reinvention

Entrepreneurship strategy : changing patterns in new venture creation, growth, and reinvention / Lisa K. Gundry, Jill R. Kickul.

'Entrepreneurship Strategy' presents a framework for strategy in entrepreneurial organisations that incorporates new venture emergence, early growth, and reinvention and innovation in established ventures.

Saved in:
Bibliographic Details
Main Author: Gundry, Lisa K., 1958-
Other Authors: Kickul, Jill R.
Format: eBook
Language:English
Published: Thousand Oaks, CA : Sage Publications, ©2007.
Subjects:
Strategic planning.
Entrepreneurship.
Small business > Management.
entrepreneurs.
BUSINESS & ECONOMICS > Entrepreneurship.
Politique de l'entreprise.
Esprit d'entreprise.
Gestion d'entreprises.
Entrepreneurship
Small business > Management
Strategic planning
Strategisches Management
Unternehmensgründung
Unternehmenswachstum
Bedrijfsplanning.
Strategische planning.
Ondernemers.
Online Access:Click for online access
Table of Contents:
  • Entrepreneurship and strategy : a framework for new venture development
  • Strategies for opportunity identification : the creative process
  • Strategies for evaluating opportunities : the assessment process
  • Developing new venture strategy : preparation and launch
  • Market entry : positioning the firm for strategic advantage
  • Financial resource capabilities
  • The evolving management team
  • Building networks and strategic alliances
  • Innovative strategies for entrepreneurial growth
  • Strategies for the growing venture: mergers, acquisitions, franchising, and exit strategies
  • Beyond the strategic entrepreneurial model: learning from failure.

Similar Items