Innovative pricing strategies to increase profits

Innovative pricing strategies to increase profits / Daniel Marburger.

The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate...

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Bibliographic Details
Main Author: Marburger, Daniel
Corporate Author: Business Expert Press
Format: eBook
Language:English
Published: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.
Edition:1st ed.
Series:2012 digital library.
Economics and finance collection.
Business Expert Press digital library.
Subjects:
Pricing.
Open price system.
Internet auctions.
Price fixing.
BUSINESS & ECONOMICS > Sales & Selling > Management.
Price fixing
Internet auctions
Open price system
Pricing
Online Access:Click for online access
Description
Summary:The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.
Item Description:Title from PDF title page (viewed August 29, 2012).
Part of: 2012 digital library.
Physical Description:1 online resource (140 pages).
Bibliography:Includes bibliographical references (pages 133-136) and index.
ISBN:9781606493823
1606493825
ISSN:2163-7628

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