Nonprofit marketing : marketing management for charitable and nongovernmental organizations / Walter Wymer, Jr., Patricia Knowles, Roger Gomes.

"Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Writt...

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Bibliographic Details
Main Author: Wymer, Walter W.
Other Authors: Knowles, Patricia A., Gomes, Roger
Format: eBook
Language:English
Published: Thousand Oaks : SAGE Publications, 2006.
Subjects:
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