Public relations online : lasting concepts for changing media.

Public relations online : lasting concepts for changing media.

This book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations. Online public relations is more a matter of what people are doing with online...

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Bibliographic Details
Main Author: Kelleher, Tom Kelleher, Tom A.
Format: eBook
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, 2007.
Subjects:
Public relations > Data processing.
Public relations > Computer network resources.
BUSINESS & ECONOMICS > Public Relations.
Public relations > Data processing
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