The springboard : how storytelling ignites action in knowledge-era organizations / Stephen Denning.

The first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goa...

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Bibliographic Details
Main Author: Denning, Stephen
Format: eBook
Language:English
Published: Boston : Butterworth-Heinemann, ©2001.
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Online Access:Click for online access