Brands, consumers, symbols, & research : Sidney J. Levy on marketing / Sidney J. Levy ; compiled by Dennis W. Rook.

"Sidney J. Levy is a prolific, internationally-recognized and award-winning writer whose ideas began to influence marketing executives in the late 1940s. His ideas continue to impact how we think about marketing's role in management, how managers develop products and brands, how they under...

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Bibliographic Details
Main Author: Levy, Sidney J., 1921-
Other Authors: Rook, Dennis W.
Format: eBook
Published: Thousand Oaks, Calif. : Sage Publications, ©1999.
Online Access:Click for online access