Designing B2B brands : lessons from Deloitte and 195,000 brand managers

Designing B2B brands : lessons from Deloitte and 195,000 brand managers / Carlos Martinez Onaindia & Brian Resnick.

Get tactical insight from the top business-to-business branding experts-and gain a global presence This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organ...

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Bibliographic Details
Main Author: Martinez Onaindia, Carlos
Other Authors: Resnick, Brian, 1974-
Format: eBook
Language:English
Published: Hoboken, N.J. : Wiley, ©2013.
Subjects:
Branding (Marketing) > Management.
Brand name products > Management.
Corporate image.
Logos (Symbols) > Design.
Trademarks > Design.
corporate image.
BUSINESS & ECONOMICS > Advertising & Promotion.
Branding (Marketing) > Management
Brand name products > Management
Corporate image
Logos (Symbols) > Design
Trademarks > Design
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Status: Available

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