Corporate Management, Corporate Social Responsibility and Customers.

Hauptbeschreibung Corporate Social Responsibility (CSR) of corporations is a trend today. However, the more companies are practicing it, the less it becomes a unique business strategy helping to differentiate from competitors. For that reason, this study examines whether an integration of customers...

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Bibliographic Details
Main Author: Löber, Heike
Format: eBook
Language:English
Published: Hamburg : Diplomica Verlag, 2012.
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