Reason-Oriented Marketing.

Hauptbeschreibung The modern economic world is characterized by a vast number of different customer requirements, products, and variations of products, as well as ideas, meanings, opinions, and arguments. Marketing activities are nowadays embedded in a complex world characterized by a multitude of i...

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Bibliographic Details
Main Author: Masuch, Martin
Format: eBook
Language:English
Published: Hamburg : Diplomica Verlag, 2012.
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