Advertising myths : the strange half-lives of images and commodities / Anne M. Cronin.

Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory re...

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Bibliographic Details
Main Author: Cronin, Anne M., 1967-
Format: eBook
Language:English
Published: London ; New York : Routledge, 2004.
Series:International library of sociology.
Subjects:
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