The PDMA handbook of new product development

The PDMA handbook of new product development / Kenneth B. Kahn, editor ; associate editors, Sally Evans Kay, Rebecca J. Slotegraaf, Steve Uban.

The bible of new product development is now updated with the latest information from the Product Development and Management Association (PDMA). Containing the entire PDMA ""Body of Knowledge"" needed for passing its professional certification exam, this handbook covers all areas...

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Bibliographic Details
Other Authors: Kahn, Kenneth B. (Editor), Kay, Sally Evans (Editor), Slotegraaf, Rebecca (Editor), Uban, Steve (Editor)
Format: eBook
Language:English
Published: Hoboken, N.J. : Wiley, ©2013.
Edition:Third edition.
Subjects:
Product management > United States > Handbooks, manuals, etc.
BUSINESS & ECONOMICS > Development > Business Development.
Product management
United States
Handbooks and manuals
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Status: Available

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