Retail marketing and branding : a definitive guide to maximizing ROI

Retail marketing and branding : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke.

"Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examp...

Full description

Saved in:
Bibliographic Details
Main Author: Perrey, Jesko
Other Authors: Spillecke, Dennis
Format: eBook
Language:English
Published: Chichester : Wiley, 2013.
Edition:2nd ed.
Series:Perspectives on consumer industries & retail
Subjects:
Rate of return.
Branding (Marketing)
Marketing > Cost effectiveness.
Marketing > Management.
Brand name products.
Retail trade.
branding.
BUSINESS & ECONOMICS > Industries > Retailing.
Retail trade
Brand name products
Marketing > Cost effectiveness
Marketing > Management
Rate of return
Construcció de marca (Màrqueting)
Productes de marca.
Comerç al detall.
Llibres electrònics.
Online Access:Click for online access
Login for hold information

‌

Click for online access

Online

Holdings details from Online
Status: Available

Similar Items