Principles of Advertising : a Global Perspective, Second Edition.

""A complete and well-organized textbook on advertising""?Educational Book ReviewPrinciples of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine's Outstanding Academi...

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Bibliographic Details
Main Author:	Lee, Monle
Other Authors:	Johnson, Carla
Format:	eBook
Language:	English
Published:	Hoboken : Taylor and Francis, 2012.
Subjects:	Advertising. Advertising
Online Access:	Click for online access

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Principles of Advertising : a Global Perspective, Second Edition.

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