Selling James Bond : product placement in the James Bond films / by Tanya Nitins ; [foreword by Robert Weiner].
"The character of James Bond for many people is intrinsically linked in their minds with particular brands - Aston Martin, Bollinger, Omega, Smirnoff vodka, and so on. This direct association between character and brand highlights the intrinsic role of product placement in the film industry, an...
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