Today's public relations : an introduction / by Robert L. Heath, W. Timothy Coombs.

'Today's Public Relations' works to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage.

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Bibliographic Details
Main Author: Heath, Robert L. (Robert Lawrence), 1941-
Other Authors: Coombs, W. Timothy
Format: eBook
Language:English
Published: Thousand Oaks, Calif. : SAGE Publications, ©2006.
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